View-Master returns with a modern twist

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View-Master from the 1970s , vintage toy

Originally introduced at the New York World’s Fair in 1939, Mattel’s iconic View-Master is now available for sale on Apple’s web site with a 21st century twist. According to Apple, the View-Master Virtual Reality Viewer turns your iPhone into a “portal to immersive adventures in virtual reality.”

At a price point of $29.99, this inexpensive virtual reality headset launches kids and kids-at-heart into 360-degree virtual reality environments. According to View-Master’s web site, Experience Packs, which are sold separately, allow you to take dynamic field trips to famous landmarks where history comes alive. Currently, space, wildlife and destination Experience Packs are available for download.

To learn more about the View-Master, check out the video shown.


Feature image photo credit: 70’s View Master, by Jamie under a Creative Commons License. 




  • swritings April 24, 2016, 5:54 am Reply

    Cool! Though I still have a soft spot for my centuries old View-Master that I’ve refused to part with!?

    • Jon April 24, 2016, 8:25 am

      Nothing wrong with the original View-Master!

  • Neil W. March 29, 2016, 10:43 pm Reply

    I have been watching this and waiting for it to come to market, as much as it is marketed to kids I am one adult who wants to get one.

  • dunelight March 16, 2016, 10:55 am Reply

    This is awesome.

    • jon March 16, 2016, 1:21 pm

      Thanks! I’m ready to give VR a shot!

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